If you are building a subject or how do I guide, or adding additional, non-library reading content to a course guide, consider the following:
- Audience: Who specifically will be reading the content? If there is more than one audience, they should be ranked (i.e., 1. students, 2. alumni).
- Messaging: What ideas should be prioritized in the content? We hope students (etc.) will remember these critical takeaways after leaving the site.
- Topics: What information is most important to the audience?
- The most critical information to the user should be listed first (which is not always the same as what we want them to know).
- Would this information also be helpful for alumni? Is there additional information that would be useful for alumni?
- Purpose: Is the content meant to persuade, inform, validate, instruct, or entertain readers?
- Voice and tone: Does the writing style match the university’s brand?
- Sources: What is the source of the content? It will be original, co-created with another entity, generated by users, aggregated, curated, or licensed from other sources.
Adapted from, Content strategy in LibGuides: An exploratory study (https://doi.org/10.1016/j.acalib.2020.102282).