Mergent Intellect is a business research tool for students, business owners, and marketing professionals. It includes company reports and industry data, but unlike other business databases, Mergent Intellect includes smaller private companies and lets you do a deep dive into consumer information.
The Advanced Search page lets you refine your company search to a very granular level.
When using the search box to search for an industry with a NAICS or SIC code, make sure to type in the code (not copy and paste). If you copy and paste it, the drop-down menu of results will not appear.
The Demographics search tool finds statistical information from the U.S. census about the income levels, ages, genders, and more of any population in the U.S. Note: Due to the report sizes, you must e-mail them to yourself to view them.
The Consumer Data search tool finds information about the interests and spending habits of most private individuals in the U.S., along with their contact information. Use the Advanced Search tab to drill down to a list of individuals that meet your selected criteria.
The Residential search tool can be used to find addresses and other contact information on individuals and businesses.
Having trouble finding what you need? Ask Us! Our librarians are here to help you overcome roadblocks in your research, answer questions you may have, or give you tips on how to navigate any of our resources better.
If you are writing a business plan, check out the Business Templates available in the help menu. You can download business plan templates, as well as view a market analysis breakdown (Business Market Analysis_Template), start-up checklist (Home Business_Template), and a business structure comparison spreadsheet (Business Structure_Template).