Industry research, also called an industry analysis, reviews an industry's trends, growth, and competitors. Companies conduct industry research to help them make competitive decisions about products and services.
These guides are often the best place to start. They can help you find information on most major industries.
News can help you identify trends or recent changes in an industry that may not be reflected in an industry profile.
Most databases provide industry and market information on a national level, not at a local level. You can use government websites to find out which industries dominate specific geographic areas, then use ABI/INFORM to look for news articles about that industry in local news publications.
Statistics and ratios can help you understand industry trends and can provide benchmarking data that you can use to measure a company's performance.
Small or new industries, industries dominated by big public companies with multiple lines of business, or industries with many private companies may be challenging to research. By reviewing a few company reports in an industry, you can begin to put together an overall picture.
Company websites may provide insights about their industry. You can often find industry insights on the About pages of company websites.
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