Industry research, also called an industry analysis, reviews an industry's trends, growth, and competitors. Companies conduct industry research to help them make competitive decisions about products and services.
Most databases provide industry and market information on a national level, not at a local level. You can use government websites to find out which industries dominate specific geographic areas, then use ABI/INFORM to look for news articles about that industry in local news publications.
Small or new industries, industries dominated by big public companies with multiple lines of business, or industries with many private companies may be challenging to research. By reviewing a few company reports in an industry, you can begin to put together an overall picture.
Company websites may provide insights about their industry. You can often find industry insights on the About pages of company websites.
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