An environmental scan is an analysis of a company's external, industrial, and internal environments to determine if there is a market for a product or service. Since there is not a standard report called an environmental scan, you'll need to collect and analyze the information from multiple sources.
The three tools primarily used to help survey the external, industrial, and internal environments an organization operates in are:
PESTEL/ PEST Analysis (External)
Porter's Five Forces (Industry)
SWOT Analysis (Internal)
If you are seeking international information, search the search box on the library home page using:
Marketline AND “country report” AND country name
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