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AET/552: Marketing Adult Education

Creating Persuasive and Promotional Messages

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The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more.
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Today, consumers are continuously exposed to advertising. It is imperative that advertisers understand the psychology behind buying motives.

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