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AET/552: Marketing Adult Education

Utilizing Marketing Research to Identify Learners and Training Opportunities

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“Who needs that product, anyway?” This program provides the inside scoop on how to gather consumer data. Sources of secondary information from the government—including the Statistical Abstract of the United States and materials obtained through FOIA requests—and from syndicates such as ACNielsen are considered.
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No product can be all things to all people—not even Wheelie Cheese. In this program, the principles of carving up a market are addressed.

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