Marketing is embedded from top to bottom in most companies. It may be defined as placing a specific product in the right place, at the proper price, and at the appropriate time. Conducting market research will involve collecting and analyzing information about a product or service, including:
The Library of Congress offers these tips on getting started with your market research:
The Marketing Mix, a term coined by Neil Borden, is the foundation for businesses and is typically described by the 4 Ps:
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Use these library resources to help you gather information on your market:
Need to break down the marketing function? Try a Research Starter, a great place to begin when you're looking for an overview of a topic and the possible issues that surround it.