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PSY/250: Psychology of Personality

Humanistic, Behavioral, and Social-Cognitive Theories

NOTE: You only need to view the video, Social cognitive theory (01:17), which is located further down the page.


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Abraham Maslow took the human-centered approach to motivation. In 1954, he published his theory on the hierarchy of needs. His idea was that employees have a range of needs that have to be met in order for a productive and content worker.
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Albert Bandura's work provides insight into how social forces influence individuals and groups. From his early Bobo doll experiments to phobias and self-efficacy, Bandura has given researchers a sense of how people actively shape their own lives and those of others.

Note: We do our best to ensure these citations are correct within our system's constraints. We suggest checking your citations to make sure they meet current APA standards.

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