Skip to Main Content
University of Phoenix logo
University Library

MKT/711: Marketing and Managing the Customer Relationship

Market and Competitor Analysis


Great strategy comes from understanding where your opportunities are. Market analyses tend to be overly comprehensive and complicated. We break down the process into four easy steps to help you understand how to conduct a market analysis for your organization.

Course Resources

Note: We do our best to ensure these citations are correct within our system's constraints. We suggest checking your citations to make sure they meet current APA standards.

Human Network dots

Ask Us!

Have a question or need help?