University Library: MHACB/506: Ethical Marketing: The New Health Care Economics: Competency 2

Marketing Health

Goddard, M. (2015). Competition in healthcare: Good, bad or ugly? International Journal of Health Policy & Management, 4(9), 567-569.
Healthcare marketing master class. (2013, September). Express Healthcare, n/a.
Kay, M. J. (2007). Healthcare marketing: What is salient? International Journal of Pharmaceutical and Healthcare Marketing, 1(3), 247-263.
Pleasant, J., Moses, C. T., & Vest, D. (2010). Effectively marketing managed health care: A look at the role marketing mix variables play in the delivery of health care. i-Manager's Journal on Management, 5(1), 1-11.
Porter, M. E. (1980). How competitive forces shape strategy. McKinsey Quarterly, 2, 34-50.
Rooney, K. (2009). Consumer-driven healthcare marketing: Using the Web to get up close and personal. Journal of Healthcare Management, 54(4), 241-251.

Reflection

John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia: An International Journal of Tourism & Hospitality Research, 29(4), 553-565.

Health Care Branding Strategies

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