University Library: RHET/475: Rhetoric and Social Media: Week 4

Rhetoric and Audience Engagement

Huang, R., Ha, S., & Kim, S.-H. (2018). Narrative persuasion in social media: An empirical study of luxury brand advertising. Journal of Research in Interactive Marketing, 12(3), 274–292.
Panigyrakis, G., Panopoulos, A., & Koronaki, E. (2020). All we have is words: Applying rhetoric to examine how social media marketing activities strengthen the connection... International Journal of Advertising, 39(5), 699–718.
Prahalad, D., & V, A. (2022). Four questions to boost your social media marketing. Harvard Business Review, 64–66.
Stanko, M. A., Ortega, B. I. H., Molina-Castillo, F.-J., Rishika, R., & Franco, J. (2022). Using social media to connect with your most loyal customers. Harvard Business Review, 69–71.

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