University Library: MKTCB/574: Marketing: Social, Mobile, & Analytics: Competency 1

Marketing Planning

Articles:

Condon, J. T. (2010). Strategy marketing planning and the marketing plan. International Encyclopedia of Hospitality Management, n/a.
Mangram, M. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312.
McDonald, M., & Wilson, H. (2011). Chapter 14: A step by step marketing planning system. Marketing Plans : How to Prepare Them, How to Use Them, 521-556.
McFadden, D. T., Umberger, W., & Wilson, J. (2009). Growing a Niche Market: A Targeted Marketing Plan for Colorado Homestead Ranches. Review of Agricultural Economics, 31(4), 984–998.
Meredith, L. (2016). Multiple marketing plans: An analytical template. Journal of Business & Industrial Marketing, 31(4), 519–530.
Parilti, N., Kulter Demirgunes, B., & Ozsacmaci, B. (2014). Ethical issues in marketing: An application for understanding ethical decision making. Marmara University Journal of Economic and Administrative Sciences, 36(2), 275–298.

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