Skip to Main Content
University of Phoenix logo
University Library

MKT/438: Public Relations

Public Relations
Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process.

Note: We do our best to ensure these citations are correct within our system's constraints. We suggest checking your citations to make sure they meet current APA standards.

Ask Us!

Have a question or need help?