University Library: MHA/506: Marketing Your Organization: The New Health Care Economics: Week 4

Health Care Branding Strategies

Birkmeyer, J. D. (2015). Why health care mergers can be good for patients. Harvard Business Review Digital Articles, 2-4.
Bishop, D. (2014). Defending your brand. Journal of Product & Brand Management, 23(4/5), 377-378.
Chesley, C. G. (2020). Merging organizational cultures in healthcare: Lessons from the USA in differentiation among tiers in a health system merger. International Journal of Healthcare Management, 13, 447-455.
Chiocchio, F., Rabbat, F., & Lebel, P. (2015). Multi-level efficacy evidence of a combined interprofessional collaboration and project management training program for healthcare project teams. Project Management Journal, 46(4), 20-34.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.
Miklós-Thal, J. (2012). Linking reputations through umbrella branding. Quantitative Marketing and Economics, 10(3), 335-374.
Pike, A. (2013). Economic geographies of brands and branding. Economic Geography, 89(4), 317-339.
Pype, P., Symons, L., Wens, J., et al (2013). Healthcare professionals' perceptions toward interprofessional collaboration in palliative home care: A view from Belgium. Journal of Interprofessional Care, 27(4), 313-319.
Ritala, P. (2012). Coopetition strategy: When is it successful? Empirical evidence on innovation and market performance. British Journal of Management, 23(3), 307-324.
Zarantonello, L., Romani, S., Grappi, S., & Bagozzi, R. P. (2016). Brand hate. Journal of Product & Brand Management, 25(1), 11-25.

Journals

The Journal of Product and Brand Management

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