University Library: MGT/711: Strategic Opportunities in an Internet-Based Global Economy: Week 1

Readings

Kara, E. (2018). A contemporary approach for strategic management in tourism Sector: PESTEL Analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi, 10(2), 598-608.
Lim, Y. J. (2020). The PESTEL model application to Ok Boomer and TikTok from a public relations perspective. Journal of Media Research, 13(2), 94-110.
Mat Isa, C. M., Ismail, F. S., & Ibrahim, N. (2020). Development of international market entry mode decision assessment model (EMDAM): Strength and opportunity (SO) attributes. Global Business & Management Research, 12(2), 35-49.
Namugenyi, C., Nimmagadda, S. L., & Reiners, T. (2019). Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, 1145-1154.
Yuksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52-65.

Note: We do our best to ensure these citations are correct within our system's constraints. We suggest checking your citations to make sure they meet current APA standards.

APA Style: Reference Examples This link opens in a new window

Ask Us!

Need help finding additional information on this week’s topic? Ask us!

We’ll work with you to identify specific resources and search techniques to keep you moving forward.