University Library: MGT/711: Strategic Opportunities in an Internet-Based Global Economy: Week 1

Readings

Kara, E. (2018). A contemporary approach for strategic management in tourism Sector: PESTEL Analysis on the city Muğla, Turkey. İşletme Araştırmaları Dergisi, 10(2), 598-608.
Lim, Y. J. (2020). The PESTEL model application to Ok Boomer and TikTok from a public relations perspective. Journal of Media Research, 13(2), 94-110.
Mat Isa, C. M., Ismail, F. S., & Ibrahim, N. (2020). Development of international market entry mode decision assessment model (EMDAM): Strength and opportunity (SO) attributes. Global Business & Management Research, 12(2), 35-49.
Namugenyi, C., Nimmagadda, S. L., & Reiners, T. (2019). Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, 1145-1154.
Yuksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management, 7(24), 52-65.

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