University Library: BSCOM/300: Advertising and the Media: Week 2

Consumer Behavior and Advertising Strategies

de Pelsmacker, P., & Neijens, P. C. (2012). New advertising formats: How persuaion knowledge affects consumer responses. Journal of Marketing Communications, 18(1), 1-4.
Northup, T., & Mulligan, N. (2013). Conceptual implicit memory in advertising research. Applied Cognitive Psychology, 27(1), 127-136.
Pomering, A., & Johnson, L. W. (2009). Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion. Corporate Communications, 14(4), 420-439.
Ratten, V. (2015). A cross-cultural comparison of online behavioral advertising knowledge, online privacy concerns and social networking using the technology acceptance model and ... Journal of Science & Technology Policy Management, 6(1), 25-3
Toynbee, M. R. (2012). Subliminal advertising. BMJ, 345(2012), e8345.

Note: We do our best to ensure these citations are correct within our system's constraints. We suggest checking your citations to make sure they meet current APA standards.

APA Style: Reference Examples This link opens in a new window

Publications

Corporate Communications : An International Journal , Volume 12, Number 4 : Corporate and Organizational Marketing

Ask Us!

Have a question or need help?