University Library: AET/552: Marketing Adult Education: Week 1

Defining Marketing and Functions in Adult Education

Combs, W. L., & Davis, B. M. (2010). Chapter 2: Challenges and opportunities for technical training. In Demystifying technical training: Partnership, strategy, and execution. (pp. 35-56). Center for Creative Leadership.
Combs, W. L., & Davis, B. M. (2010). Chapter 9: Marketing of technical training. In Demystifying technical training: Partnership, strategy, and execution. (pp. 229-263). Center for Creative Leadership.
Durkin, M., & McKenna, S. (2011). Informing the marketing of higher education to younger people. Irish Marketing Review, 21(1/2), 41-48.
Ratiu, M. P., & Avram, E. M. (2013). Optimizing the marketing mix - An essential element in developing competitive strategies in the field of higher education. Romanian Economic and Business Review, 8(1), 57-65.

Multimedia

ClickView Pty Limited (Producer). (2009). Business plan: Marketing plan [Video segment in The business plan]. (01:48)

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